I've written thousands of product descriptions. Handbags, teapots, garden furniture, specialist bicycle parts, scented candles, a surprising number of things for dogs. If there's one thing that writing that many teaches you, it's how quickly they all start to sound the same - and how much difference it makes when they don't.
Here's how I try to keep them fresh, even on the 200th description of the week.
Here's how I try to keep them fresh, even on the 200th description of the week.
